For the traffic matter, it is actually every adsense client's major problem. Unless your site has new interesting content everyday, otherwise, it is very hard to keep increasing the traffic all the time.
For the one about remove the pub-ID from the code, I do not know if it is true since I have never tired, of course, it is a pretty big project to remove every page's pub-ID from the ADsense code. Also, it is not effective for adsense user could earn for only every another day.
For those basic knowledge, such as using match colour, using good scale layout and filtering your ADs, i am not going to talk about here, since I believe those are common sense to every Adsense user.
On the other hand, linking to youtube.com and blogger.com could maintain a high eCPM. The easilest way to find out if the site is Google friendly is checking out if they are using a google search engine for their site. Clicking your own AD by mistake would seriously effect your eCPM.
Hope this post could tell you some sense of the adsense system.
Jerry Blogger
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